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Online Impulsive Buying Behavior: The Mediating Effect of Browsing on Egyptian Consumers

  • Magdy Elgayed G
  • Taher Attia S
Journal of Business and Management Sciences (2023) 11(1) 34-45
DOI: 10.12691/jbms-11-1-3
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Abstract

… All previous research related to impulsive buying behavior was done in different areas, … There was no research demonstrating this conceptual model of online impulsive buying behavior …

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Magdy Elgayed, G., & Taher Attia, S. (2023). Online Impulsive Buying Behavior: The Mediating Effect of Browsing on Egyptian Consumers. Journal of Business and Management Sciences, 11(1), 34–45. https://doi.org/10.12691/jbms-11-1-3

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