Gucci Marketing Analysis Based on SWOT Model

Abstract

The research on luxury came from accidental discovery by a sociologist. When European capitalism was formed, the industrial level was much enhanced in comparison to the past, and the cause was the promotion of aristocratic demand for luxury products. It was amid the establishment of European capitalism at the time. In comparison to the past, the industrial level has substantially improved. The two were gradually discussed. Someone defined luxury goods for the first time in 1899, validating the social and economic worth of luxury products, which is conducive to the import and export trade of loose-leaf volumes and shows a city's success. Later, academics put forward a lot of creative thinking on management and marketing on how to create different luxury goods in different markets and how to grow the impact of brands, which gave rise to numerous luxury goods investigations. However, the academic circle is currently mostly focused on the idea, consumer market, marketing mode, and other luxury things, with few practical operation modes and marketing tactics used in companies. A great demonstration of marketing research that is successful is the famously luxury brand Gucci.