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Engaging customers in e-business: How to build sales, relationships and results with e-mail

  • Rowan W
Interactive Marketing (2000) 2(1) 77-78
DOI: 10.1057/palgrave.im.4340070
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Abstract

Engaging customers in e-business: How to build sales, relationships and results with e-mail. Jeffrey L. Farris and Laura Langendorf. Net benefit: Guaranteed electronic markets: the ultimate potential of online trade. Wingham Rowan. Grossman on circulation 1999. Intertec Publishing Corporation. E-marketing: Improving marketing effectiveness in a digital world. Malcolm McDonald and Hugh Wilson. The alertbox: Current issues in Web usability. J. Nielsen. Strategic customer care. Stanley A. Brown

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APA

Rowan, W. (2000). Engaging customers in e-business: How to build sales, relationships and results with e-mail. Interactive Marketing, 2(1), 77–78. https://doi.org/10.1057/palgrave.im.4340070

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