Impact of Business Strategy On Project Management Elements Focus Moderating Role of Competition Attributes in Textile Industry

Abstract

In the textile sector, this study analyzed the impact of company strategy on project-management-elements-focus with the moderating effect of competitive characteristics. Business strategy was used as an independent variable in this research. Competition qualities, on the other hand, have been deemed a moderating influence. Furthermore, the dependent variable was chosen to be project-management-elements-focus. Meanwhile, the textile industry of Pakistan has been chosen as the sector to research the link between business strategy, competitive qualities, and project-management-elements-focus in this study. To assess the relationship between variables in this study, an adaptive structured questionnaire based on a 5 Likert scale was used as the research tool to collect data from respondents (project directors, project managers and project supervisors working in the construction industry of Pakistan). Whereas a sample size of 234 respondents were chosen to reflect the full population of 600 people. The information gathered by the questionnaire, which was sent to 234 people, was then evaluated using statistical tools including correlation and regression in SPSS Software. According to the findings of correlation and regression analysis, there is a substantial link between business strategy, competition qualities, and project-management-elements-focus in Pakistan's textile sector. Eventually, the findings of this study show that in Pakistan's textile sector, business strategy has a positive influence on project-management-elements-focus, whereas competition characteristics favorably moderate the link between business strategy and project-management-elements-focus.