Does green perceived value impact the green repurchase intention?

Abstract

Global warming has become a hotly discussed issue and has caused manufacturers to implement green marketing in their business. This study aims to analyze the effect of green perceived value on green repurchase intention. The population is people who have bought and used The Body Shop Indonesia products with a sample of 100 respondents through purposive sampling. Collecting data using a questionnaire in the form of google form and analyzed by simple linear regression analysis. The results showed that green perceived value had a positive and significant effect on green repurchase intention.