Editorial: Re-establishing trust in financial services

Abstract

The article focuses on re-establishing trust in financial services. Trust is an essential condition in brand management that brand practitioners look to go far beyond in creating compelling stakeholder relationships. In Great Britain, the issue of trust is firmly back on the agenda: with respect to politicians and the political system, in corporations generally and specifically in financial services institutions. Consumer protection and confidence are surely at the top of the agenda for both the industry and for the Government and the regulators. People have had their confidence in the industry severely shaken and this is a real issue for a society facing a crisis in pension provision and an increasing tax burden.