Effect of Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty on Purchasing Decision: Case Study on ACE Hardware Indonesia Consumers

Yosua Giovanni Widjaja

Journal ArticleOPEN ACCESS

Effect of Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty on Purchasing Decision: Case Study on ACE Hardware Indonesia Consumers

Widjaja Y

International Journal of Advanced Engineering, Management and Science (2019) 5(9) 542-548

DOI: 10.22161/ijaems.59.1

N/ACitations

103Readers

Abstract

This research aims to determine and analyze whether there is a significant effect both simultaneously and partially among brand equity variables represented by brand awareness, brand association, perceived quality, and brand loyalty on the purchasing …

Cite

CITATION STYLE

APA

Widjaja, Y. G. (2019). Effect of Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty on Purchasing Decision: Case Study on ACE Hardware Indonesia Consumers. International Journal of Advanced Engineering, Management and Science, 5(9), 542–548. https://doi.org/10.22161/ijaems.59.1

Effect of Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty on Purchasing Decision: Case Study on ACE Hardware Indonesia Consumers

Abstract

Cite

Register to see more suggestions