Skin color and makeup strategies of women from different ethnic groups

Abstract

The development of a world-wide makeup foundation range requires a thorough understanding of skin color features of women around the world. To understand the cosmetic needs of women from different ethnic groups, we measured skin color in five different groups (French and American Caucasian, Japanese, African-American, and Hispanic-American) and compared the data obtained with women's self-perception of skin color, before or after applying their usual foundation product. Skin color was measured using a spectro-radiometer and a spheric lighting device with CCD camera ensuring a highly reliable imaging and data acquisition. The diversity of skin types involved in the study lead to define a large, continuous color space where color spectra from various ethnic groups overlap. Three types of complexion - dark, medium, or light - were distinguished in each group. Only Japanese women did not identify with this lightness scale and considered it makes more sense to classify their skin according to a pink-ocher-beige color scale. The approach however revealed the great variety of skin colors within each ethnic group and the extent of unevenness. A fairly good agreement appeared between women's self-perception and data from color measurements but in Hispanic-American group. Data recorded, after foundation was applied, showed overall consistency with makeup strategy as described by volunteers except for the latter group whose approach looked more uncertain and variable. The findings of the study demonstrate the advantage of combining qualitative and quantitative approach for assessing the cosmetic needs and expectations of women from different ethnic origin and cultural background. © 2006 The Authors.