Marketing researches of the modified starch market and the technologies of its production

Abstract

The relevancy of the problem of modified starches production is determined by its diversity by raw materials using in manufacture process (banana, chestnut, tapioca, rice, barley, wheat, corn, potato modified starches), by main consumers (food, construction, oil and gas industries), goals of use (production of biodegradable containers, bio-absorbents, micro composites, bio-lubricants, enzyme technology of nanotechnology). The regional relevance of the study problem is based on the need to produce iodized starches for the food industry consumption. Food products produced from these starches will reduce the thyroid gland incidence, at the same time the magnetized wheat starches production will reduce the cardiovascular disease incidence. The analysis of the Russian and world market of modified starches was conducted. The current state and capacity of the world market of modified starches, trends and technology of various modified starches (phosphate, acetate, cationic, cationic cold swelling starches, etc.) production were studied. Results of the study show that Russia's export of modified starches has a weak potential for growth. Russian market of modified starches demonstrates a tendency of increase the competition between modified starches manufacturers due to the new participants' entry in the market. Generally it stimulates the import substitution process. The volume of modified starches imports in Russia is associated with the correlation of manufacturers' prices and expectations of Russia state support for the deepening of domestic agricultural products processing.