Effect of price, promotion, and facilities to customer satisfaction in using the service event management

Abstract

This study aimed to observe how Price, Promotion and Facility can affect customer satisfaction and to analyze the influence of these three variables on customer satisfaction in using Event Services Organizer MCI Management. This research was conducted by questionnaire method to 80 respondents of MCI Management Event Organizer participants and obtained by using simple random sampling technique analyzed in the form of quantitative and qualitative analysis. The result of this study shows that the three independent variables tested have positive and significant effect on customer satisfaction through F test with sig <0,05 and t test value, <0,05 while Adjusted R Square number 0,919 shows 91,9% variation of Satisfaction Customers that can be explained by the three independent variables, where the remaining 8.1% can be explained by other factors outside this study.