DIGITAL TRIBALISM AND THE INTERNET OF THINGS: CHALLENGES AND OPPORTUNITIES

Abstract

A number of scholars have begun to research the existence of “digital tribes” appearing on the internet, suggesting that internet users are, in fact, divided and splintered into a variety of digital tribes. This paper explores the challenges created by digital tribalism and the tribes’ connections to the IoT, as well as the opportunities afforded, and includes the results of two online tribal surveys taken by students in a leadership and popular culture class in Spring 2020.