New observation of perceptive mechanism behind the long-lasting change of people's community mobility: evidence from COVID-19 in China

Abstract

COVID-19 pandemic provides an opportunity to investigate how a new and long-lasting threat affects public risk perception and social distancing behavior, which is important for pandemic risk management and recovery of the tertiary industry. We have found that the mechanism that perception decides behavior changes over time. At the beginning of the pandemic, risk directly shapes people’s willingness of going out. But under a persistent threat, perception no longer plays the direct role of shape people’s willingness. Instead, perception indirectly influences the willingness by shaping people’s judgment about the necessity of traveling. Switching from direct to indirect influence, perception’s effect is enlarged, which partially prevents people from returning to normal life even if the governmental ban is removed in a zero-COVID community.