Fact Affecting Comsumer's Experience within Tea House

Abstract

This study explores the influence of consumers in the tea ceremony field through the space atmosphere environment, which affects the operation of the tea house operators. Through literature discussion, it is found that the factors affecting the business style of teahouses key factors are: space atmosphere, experience marketing, place attachment, happiness. After empirical investigation, it was found that the spatial atmosphere has a positive correlation with experience marketing; experience marketing has a positive correlation with place attachment and happiness. Place attachment has a positive correlation with happiness. The results of this study specifically identify the factors affecting the operation and influence of modern teahouses.