AN EXPERIMENTAL ANALYSIS OF ANTI‐LITTER PROCEDURES 1

Abstract

This study evaluates the differential effectiveness of six different anti‐litter procedures in two neighborhood theaters. The procedures used to encourage individuals in attendance to pick up litter and deposit it properly included: providing litterbags, providing litterbags with instructions to use them, providing extra trash cans, showing a special anti‐litter film before the feature film, and providing incentives for the appropriate deposit of litter. In both theaters, the incentive procedures resulted in the removal of over 90% of all litter by the children in attendance, a figure far above that achieved by the other procedures investigated.