Impact of Advertising on Consumer Behaviour

Abstract

This research paper aims to comprehensively investigate and analyze the profound impact of advertising on consumer behavior. Advertising is a pivotal element in the marketing mix, influencing consumers' attitudes, perceptions, and decision-making processes. The study delves into various dimensions, including emotional appeals, cognitive responses, and the role of different advertising channels, to provide a nuanced understanding of how advertisements shape and influence consumer behavior. Keywords: Advertising, consumer behavior, emotional appeals, cognitive responses, advertising channels, persuasion.