Facebook and Propaganda: Following Politics on Facebook and its Impact on Political Behaviors of Youth

Abstract

Facebook is an application used globally, and is probably the most utilized application for political discussions. In developing countries like Pakistan whereby literacy and education levels are so low such social media are often misused. In most instances, people are unaware of the ethical usage of such applications. Framed under qualitative research design, this study aims to describe Facebook as a tool for political propaganda and vested political interests. A total of 400 samples (200 from Punjab and 200 from Sindh) were selected through stratified random sampling. A five level questionnaire was designed relevant to the objectives and research questions of the study whereas the information has been analyzed quantitatively including descriptive and inferential statistics. Findings show that young people in Punjab, Pakistan are greatly exposed to political contents on Facebook which affects their political behaviors.