Entrepreneuship and blog marketing

Abstract

Article analyse blog marketing theoreticla aspects. Blogging is no longer just an individual's hobby; it has become an influential tool impacting sustainability of entrepreneurial activity. It has created an even playing field among businesses, allowing to compete with the Fortune 500 companies. You do not need millions of euros to maintain a blog; it simply requires someone educated in your field or even willing to do research in order to consistently update and educate your readers.In the presented paper blog marketing peculiarities are being discussed.