Medical Tourism: An Introspection of Future Behavior and Satisfaction level of Medical Tourists at Aurangabad

Abstract

Medical Tourism is gaining momentum and the stakeholders globally are planning strategically for its growth. The study sample taken for this study is Aurangabad which is tourism capital of Maharashtra. The research aims to study the satisfaction level of Medical Tourists and their future behavioural intentions. Primary data of 48 medical tourists was taken with the help of questionnaire having 7-point Likert scale and in-depth interviews. Descriptive statistics, Chi –square & factor analysis was conducted where the tourists showed positive response for satisfaction, future behaviour and 06 factors were identified related to satisfaction level in a group. Capabilities of doctors, Effectiveness of treatments, Quality of the services, Adequate information of medical services, Cost of Treatment and Waiting Period were identified in first group while, Staff communicative, Language of the area were identified in the second. It is found that medical tourism in Aurangabad is unorganized hence the incentives schemes cannot be availed by the medical tourism stakeholders. Researcher suggests a sustainable tourism approach with a regulatory body for organization and management of medical tourism in Aurangabad.