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The aim of this paper is to understand the role of social media networks in political polarization. From the viewpoint of the social shaping of technology, it develops a sociological and historical analysis of on-line sociability in a context defined by individualized use of connective devices. The 2013 demonstrations are taken as the turning point after which political disputes began to unfold through a moral grammar. The article analyses how the concentration of internet use on a few platforms has altered communications previously mediated between people in different contexts, unifying them in a way that accentuates binary oppositions and the shaping of polarized consensuses.
Machado, J., & Miskolci, R. (2019). From the june demonstrations to the moral crusade: The role of social media networks in political polarization. Sociologia e Antropologia, 9(3), 945–970. https://doi.org/10.1590/2238-38752019v9310
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