Design of Mobile Application Auction for Ornamental Fish to Increase Farmer Sales Transactions in Indonesia

Abstract

This article focuses on designing a mobile application for ornamental fish auction transactions for fish cultivators in order to increase their sales. This mobile app was created using a prototyping methodology and a four step process. The first is communication, the second is Quick plan and design, the third is construction prototyping, which develops a tender application, and the last stage is development delivery and feedback. Data validation is carried out for users such as farmers, bidders, or buyers in developing the application. The results of this paper propose a mobile auction application that provides auction information and bidding by bidders and sellers. The results show that the application is validated and declared usable and feasible to conduct auctions and bids as needed. This application can increase sales and improve the economic life of ornamental fish farmers in Indonesia.