Eco Business Practices Among Malaysian Green Technology Companies Towards Expected Business Benefits

Abstract

In Malaysia, environmental issues are increasing and achieving environmental consciousness and business success is very challenging. The objectives of this research are to know the relationship between regulations, customer pressure and social responsibility towards expected business benefits. Convenience sampling method was conducted to companies listed under Greentech provided by Malaysia External Trade Corporation (MATRADE). It is gathered from the findings that regulations, customer pressure and social responsibility appeared to have significant relationship towards expected business benefits. This research has a prevalent output as the findings serve as a vital component to facilitate the business operating system from the green practices. Keywords: eco-business; Malaysian; green;companies eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6i17.2827