CHALLENGES IN THE IMPLEMENTATION OF HALAL CERTIFICATION AMONG SMALL MEDIUM ENTERPRISES (SMES)

Abstract

This research aims to have a better understanding of the Halal certification challenges amongst the Small Medium Entrepreneurs (SMEs) in Malaysia. Since Halal industry is growing globally, the benefits of embarking in Halal certification will strengthen the economic standing among entrepreneurs. A study amongst SMEs was conducted to get deeper understanding on the challenges in approaching Halal. Local SMEs in Malaysia will be identified as participants for this study. The focus of our research is in the food industry. The area of research is in the Northern area of Malaysia. This study is expected to provide a good groundwork to further enhancement of Halal penetration among SMEs. The findings will show the challenges that the SMEs encounter during their pursuit of Halal certification. By identifying the challenges faced, this study can contribute ideas to certain parties to facilitate the acquisition of Halal certificates among SMEs. This study will benefit both future researchers and practitioners alike.