The state of user experience design (UXD) practice in Malaysia: An in-situ interview approach

Abstract

A field study was carried out to find out the state of user experience design (UXD) practice in Malaysia. The field approach employed was an in-situ interview approach. Two companies were involved in the study. Three participants were interviewed, with two from company A and one from company B. The results of the study reveal low user experience awareness in industry and poor perception of the practice of UXD in Malaysia industry setting.