Study on the language strategies of network marketing to women: Taking taobao style as an example

Abstract

It is necessary to communicate with women according to the female psychology to network marketing success. Taobao style is a dialogue between buyer and seller when they are doing business in Taobao e-shopping. By analyzing its language characteristics, where and how people use it, this paper points out that Taobao style is a kind of feminine language strategy which can be used in sales, after sale service and evaluation management. It can help us in creating a good image of seller and in reducing disputes in the trading market.