Journal ArticleOPEN ACCESS

STUDI TENTANG KEPUTUSAN PEMBELIAN PADA SITUS JUAL BELI DARING SHOPEE

  • Herawati R
  • Chasanah A
  • Perdana T
  • et al.
Jurnal Ekonomi dan Industri (2022) 23(3)
DOI: 10.35137/jei.v23i3.826
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Abstract

… of promotional mix variables and electronic word of mouth on purchasing decisions on the … , electronic word of mouth had a significant positive effect on online purchasing decisions. …

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APA

Herawati, R., Chasanah, A. N., Perdana, T. A., & Wardhani, M. F. (2022). STUDI TENTANG KEPUTUSAN PEMBELIAN PADA SITUS JUAL BELI DARING SHOPEE. Jurnal Ekonomi Dan Industri, 23(3). https://doi.org/10.35137/jei.v23i3.826

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