Digital asset management makes the grade at Barnes & Noble College Booksellers – An interview with Mike Hardiman and Tammy Godin of DAM Solutions

Abstract

Headquartered in Basking Ridge, NJ, Barnes & Noble College Booksellers operates campus bookstores for public and private 4-year colleges and schools. Today, they have more than 700 bookstores at top academic institutions such as Harvard, Yale, University of Pennsylvania and Georgia Tech. In early 2009, they sought a better way to organize and make accessible their digital media assets to local partners online. After an evaluation of digital asset management solutions, they selected ActiveMedia from The FeedRoom. With clear goals, Barnes & Noble was implemented within only 6 weeks. The following interview with the ActiveMedia project managers provides a glimpse into that process. [ABSTRACT FROM AUTHOR]