Environmental Person-Organization Fit And The Importance Of Promoting Organizational Policy Internally

Abstract

Environmental issues have become increasingly prevalent in society since the 1960’s (Cohen, 2009). As a result, environmentalism has blossomed as the foundation of a great deal of academic research. Given its early involvement in the study of the environmentalism, marketing serves as a useful analogue for the greater collection of business disciplines. Research in the marketing discipline related to the environment traces back at least as far as the early 1970’s (Anderson & Cunningham, 1972). Early work in marketing focused on differentiation of “green consumers” from other individuals (Bohlen et al., 1993). As environmental awareness has grown and spread, so too has green consumption to the point that simply describing demographic differences among consumers no longer seems feasible or applicable. However, that is not to say that researchers have abandoned the notion of individual differences in the environmental context. On the contrary, Environmental Concern (EC), as an individual difference construct, has been developed and demonstrated as useful in the examination of various topics. In light of this, in addition to continuing to study consumer behavior in regards to environmental concern, companies may benefit from looking inward at the environmental attitudes of their own employees.