The Effect of Product Placement on Interest in Using Grab as An Online Transportation Services

Abstract

This research aims to obtain the influence of product placement on interest in using services. The type of the study is using descriptive and verification. The method used is an explanatory survey with a quota sampling technique of 146 respondents. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the study results, it can be known that the product placement has a partial effect on the interest in using services with a relatively high influence category. The writer recommends that Grab companies can pay more attention to the product placement factor to increase interest in using Grab's online transportation services.