Expectation of Online and Offline Shopping and its Impact towards Customer Purchase Intention

Abstract

In this digital era the people are fulfilling and satisfying their needs and wants by various modes of purchase process. The technological growth has made Man move towards simple and innovative way for choosing their basic needs in the market. Enormous numbers of choices are available in the market for customers, specially, offline and online shopping. All the industries have been developing the marketing strategy in an innovative way and also strategy of approaching customer for their business growth. After the growth of internet, most of the ecommerce businesses have developed in the market. Even offline shopping channels have also changed their pattern of marketing their products and services. In this article we are briefly analyzing about the factors influencing the online and offline shopping and purchase intention of customer. The expectation of online and offline shopping customers are analyzed for identifying the factors influencing the customer which makes them to take decision towards their shopping.