Purchase behavior prediction in e-commerce with Factorization Machines

Abstract

Purchase behavior prediction is one of the most important issues for the precision marketing of e-commerce companies. This Letter presents our solution to the purchase behavior prediction problem in E-commerce, specifically the task of Big Data Contest of China Computer Federation in 2014. The goal of this task is to predict which users will have the purchase behavior based on users' historical data. The traditional methods of recommendation encounter two crucial problems in this scenario. First, this task just predicts which users will have the purchase behavior, rather than which items should be recommended to which users. Second, the large-scale dataset poses a big challenge for building the empirical model. Feature engineering and Factorization Model shed some light on these problems. We propose to use Factorization Machines model based on the multiple classes and high dimensions of feature engineering. Experimental results on a real-world dataset demonstrate the advantages of our proposed method.