Factors Affecting the Interest of Urban Public Transport Users in Jember

Abstract

In this current condition, people's interest in using public transportation in Jember decreasing with a low load factor value below 50%. It is caused by several factors such as service coverage, lyn information, safety, fare, urban planning, and the quality of services provided by service providers to the satisfaction of public transport users. The Analytical Hierarchy Process (AHP) method is used to determine the weight of the factors that influence the interest of public transport users in Jember. The effort to be made is to formulate a policy strategy to support people who originally use private transportation switching to public transportation. The results showed that there were 5 selected factors: service coverage, lyn information, safety, fare, and urban planning. The weights of the factors that influence the interest of public transport users in Jember are 40% of the safety factor, 17% of the service coverage factor, 16% of the urban planning factor, 14% of the lyn information factor, and 13% the fare factor. Directions for future studies are presented.