Reasons for the Success of KPOP (Korean Popular Music) Culture in the International Spread

Abstract

With the introduction of the "Cultural Power" strategy in the form of legislation, South Korea's cultural exports have increased and are no longer limited to the Asian region. In recent years, KPOP (Korean popular music) culture has also become popular in Europe and America. The export of Korean culture has contributed to the soft power and economic development of the country. Studying the strategy of Korean cultural export and analyzing the characteristics of Korean culture can help us make good examples of cultural export and image packaging and provide effective reference for other countries' cultural development industries.