Creative industry development in Sidoarjo Regency from a community perspective

Abstract

The creative industry is one of the sectors most prepared to face today's increasingly dynamic environmental changes. The existence of the community plays an important role in the development of creative industries in an area, including in Sidoarjo Regency. This study aims to analyze the challenges faced by the community in developing creative industries in Sidoarjo Regency as well as to formulate efforts to develop creative industries. Using a qualitative approach, this study utilizes primary data obtained through FGDs as well as secondary data in its analysis. The results show that from a community perspective, the development of creative industries in Sidoarjo Regency faces several challenges related to the mindset of the community and creative industry players, difficulties in accessing banking, unattractive packaging, inadequate supporting infrastructure, weak marketing, and the availability of resources both raw materials and raw materials. man. The development of the creative industry of the tourism population in Sidoarjo Regency demands an important role from the government both as a facilitator and regulator, so that it becomes a catalyst for pentahelix actors. Creative industry development strategies can be carried out through providing educational training and curriculum, encouraging the formation of the non-banking sector, and expanding networks.Industri kreatif menjadi salah satu sektor paling siap dalam menghadapi perubahan lingkungan yang semakin dinamis dewasa ini. Keberadaan komunitas memegang peranan penting dalam pengembangan industri kreatif di suatu daerah, termasuk di Kabupaten Sidoarjo. Penelitian ini bertujuan menganalisa tantangan yang dihadapi komunitas dalam pengembangan industri kreatif di Kabupaten Sidoarjo sekaligus merumuskan upaya pengembangan industri kreatif. Menggunakan pendekatan kualitatif, penelitian ini memanfaatan data primer yang diperoleh melalui FGD serta data sekunder dalam analisisnya. Hasil penelitian menunjukkan bahwa dalam perspektif komunitas, pengembangan industri kreatif di Kabupaten Sidoarjo menghadapi beberapa tantangan terkait dengan pola pikir masyarakat dan pelaku industri kreatif, kesulitan mengakses perbankan, kemasan kurang menarik, prasarana pendukung kurang memadai, lemahnya pemasaran, serta ketersediaan sumberdaya baik bahan baku maupun manusia. Pengembangan industri kreatif penduduk pariwisata di Kabupaten Sidoarjo menuntut peran penting pemerintah baik sebagai fasilitator maupun regulator, sehingga menjadi katalisator bagi aktor pentahelix. Strategi pengembangan industri kreatif dapat dilakukan melalui penyediaan pelatihan pendidikan dan kurikulum, mendorong pembentukan sektor non-perbankan, hingga memperluas jejaring.