The Relationship Between Using Artificial Intelligence Technologies and the Effectiveness of Human Resources Practices (Recruitment and Selection) in Small and Medium Enterprises.

Abstract

This study aims to explore the relationship between using artificial intelligence technologies and the effectiveness of human resources practices (recruitment and selection) in small and medium companies. The study used descriptive survey approach where the data was collected by a questionnaire. The findings of the study showed a positive relationship between the use of artificial intelligence techniques and the effectiveness of recruitment and selection. The study recommended the need to update and develop artificial intelligence techniques used in human resource management and the need to educate and train staff in the methods of artificial intelligence and its uses in human resources management practices. The study also recommended conducting future studies on the relationship between the use of artificial intelligence techniques and other human resource practices such as: (training, development, replacement).