Engaging people with cultural heritage: Users' perspective

Abstract

Although Culture is a very important asset of population and a driver for personal and economic development, the engagement of citizens with their cultural heritage environment remains low. The European project TAG CLOUD explores the use of cloud-based technologies that lead to adaptability and personalisation to promote lifelong engagement with Culture. Within the context of this project, early-stage evaluations with users have been carried out for designing the scenarios and use cases that will be developed, and will act as a general framework, for the project. This paper presents the results of two evaluations: the user-driven evaluation conducted in the Monumental Complex of Alhambra and Generalife, which assessed the main users' needs and expectations; and the Cultural Heritage managers' focus group, which assessed technologies and approaches for alignment with users' expectations. © 2014 Springer International Publishing.