Stamps Don’t Lie: Sports, Military, and National Identity Postage Stamps As a Mirror of Aggressive Soviet and Russian Propaganda

Abstract

During the 20th century, authoritarian regimes willingly embraced sport as a vivid arena for demonstrating their superiority. Prior research on postage stamps issued by such regimes revealed certain patterns associated with periods of aggressive internal and external rhetoric, whereby postage stamps served as a channel for government propaganda. In the current study, we looked at sports, military, and national identity stamps. Applying the social-semiotic method, we first examined the messages sports stamps have conveyed in Soviet Union and Russia. Then, the quantitative paradigm was employed to evaluate the trends in the issuance of propagandistic stamps by post-WW2 USSR and Russia. Finally, we expanded the scope by looking at stamp issuance in Germany, Italy, and USSR in pre-WW2 and WW2 years. This heavily militaristic “landscape” was used mainly as a basis for comparison with the issuance policy of Putin’s Russia. The results shed light on some striking similarities across the different countries and periods. These findings are discussed in the context of the recent geopolitical situation.