How Organizational Responses to Sexual Harassment Claims Shape Public Perception

Abstract

Sexual harassment remains pervasive in the workplace. Complementing past research examining the intra-organizational effects of sexual harassment, this paper investigates its extra-organizational consequences by considering reputational damage organizations can suffer from sexual harassment claims. Four experiments (NTotal = 1,534) show that even a single sexual harassment claim can damage public perception of gender equality of an organization, which reduces organizational attractiveness. However, an organizational response characterized by proactive consideration of the claimant (compared to no mention of sexual harassment, mention of sexual harassment with no response, or a minimizing response to a sexual harassment claim) fully restores, and sometimes even increases, public perceptions of the organization’s commitment to due process and gender equality. Implications for theory and practice are discussed.