Registration of KENZO ESTATE for goods other than mass-consumed foodstuffs would take unfair advantage of KENZO’s repute and prestige

Abstract

As a final step in a long-standing dispute, the Court of Justice of the European Union has confirmed that, while registration of KENZO ESTATE for mass-consumed foodstuffs could not be prevented, the same would not be true for the other specifications, in that use of the word ‘KENZO’ would be tantamount to riding on the coat-tails of KENZO’s prestige and repute.