TikTok Live Shopping and E-Commerce Integration: Seamless Shopping Experiences

Abstract

This paper provides a comprehensive exploration of the transformative impact of TikTok Live Shopping on the e-commerce landscape in the United States from 2018 to 2023. Fueled by the dynamic blend of entertainment and commerce, TikTok Live Shopping has evolved into a cultural phenomenon, redefining consumer behavior and challenging traditional retail models. The paper delves into the platform’s cultural influence, e-commerce integration, and the intricate dynamics of consumer engagement. Challenges faced by brands and e-commerce platforms are discussed alongside opportunities for growth and innovation. The study concludes by emphasizing the significance of TikTok Live Shopping in shaping the future of e-commerce, providing insights for businesses and future research endeavors.