The Relationship Between Market Orientation and Sustainable Innovation Performance Based on Dynamic Managerial Capability View of Management Decision Makers

Abstract

With the continuous development of science and technology, the innovation ability of enterprises is becoming more and more important, and its role has become an important factor in the development and growth of enterprises. This paper analyzes the relationship between dynamic management capability and firm innovation performance and concludes that market orientation has a significant degree of influence on firm innovation performance, which in turn shows an increase and then a decrease under market orientation. For this phenomenon, the empirical analysis shows that there is a positive relationship between market orientation and firm innovation performance, and a significant correlation between market orientation and firm innovation performance. The results of this study show that dynamic management capability has a positive impact on it. Therefore, when constructing the theoretical model of dynamic management capability, attention should be paid to maintaining the sustainability of the existing resource system of enterprises; at the same time, it should be adjusted at different levels according to the market orientation to improve the ability of enterprises to adapt to the external environment; in addition, attention should be paid to the unstable factors between market orientation and firm innovation that may lead to the intensification of the phenomenon of technology spillover.