Pelatihan Pembuatan dan Pemasaran Kerajinan Seni Barongan Di Desa Kalikejambon

Abstract

Barongan arts craft training is motivated by the lack of employment opportunities in Dusun Sawen, Kalikejambon Village, so that the community does not have an income that is considered decent. However, in the hamlet there is a youth group association called the Sawen Youth Association or called PERKASA which has activities in the arts. So far there has been no activity program from the PERKASA youth group that can provide them with additional income, so this training is an alternative to being able to train entrepreneurship in groups. This training consists of 5 stages, namely (1) training for making masks (2) training for making jamang (3) training for making ornaments (4) training in marketing (marketplace) (5) training for management of community organizations. The goal is to preserve the skills of making barongan arts crafts for children's toys, increasing the economic income of the community. Through marketplace training, the market share of barongan arts is getting wider. The establishment of 5 marketing accounts in the marketplace and social media, namely creative KJP (Shopee), creative KJP (Tokopedia), creative KJP (Facebook), creative KJP (Instagram) and WhatsApp, as well as a website that can be accessed on the link: https: // www .kjpkjual.com. Offline marketing is done by filling the booths at the souvenir center in Jombang. The formation of the creative KJP group as a forum for the management and development of the barongan mask craft business. Through this training the community becomes more skilled in making barongan art crafts, can market these products through the online "market". The conclusion of this activity is that the PERKASA group and PKK mothers have the skills to produce, market and manage business group organizations in the form of Barongan mask art craft. The training implementation process can be accessed via the creative KJP youtube link: https://www.youtube.com/watch?v=FIdxkDIxfdk.Pelatihan kerajinan seni Barongan dilatarbelakangi oleh Kurangnya lapangan pekerjaan di Dusun Sawen Desa Kalikejambon, sehingga masyarakat belum memiliki penghasilan yang dianggap layak. Namun demikian di dusun tersebut terdapat perkumpulan kelompok Pemuda bernama Perkumpulan Pemuda Sawen atau disebut PERKASA yang memiliki aktivitas dibidang seni. Sejauh ini belum ada program kegiatan dari kelompok pemuda PERKASA yang dapat memerikan tambahan penghasilan pada mereka, sehingga pelatihan ini menjadi suatu alternatif untuk dapat melatih berwirausaha secara berkelompok. Pelatihan ini terdiri dari 5 tahapan yakni (1) pelatihan pembuatan bakalan topeng (2) pelatihan pembuatan jamang (3) pelatihan pembuatan ornament (4) pelatihan pemasaran (marketplace) (5) pelatihan managemen organisasi masyarakat. Tujuannya untuk melestarikan keterampilan pembuatan kerajinan seni barongan untuk mainan anak, meningkatkan pendapatan ekonomi masyarakat. Melalui pelatihan marketplace, pangsa pasar kerajinan seni barongan semakin luas. Terbentuknya 5 akun pemasaran di marketplace dan media sosial, yaitu KJP kreatif (Shopee), KJP kreatif (Tokopedia), KJP kreatif (Facebook), KJP kreatif (Instagram) dan WhatsApp, serta website yang dapat diakses pada link: https://www.kjpkreatif.com. Pemasaran offline dilakukan dengan mengisi stand di pusat oleh-oleh Jombang. Terbentuknya kelompok KJP kreatif sebagai wadah untuk pengelolaan dan pengembangan usaha kerajinan topeng barongan. Melalui pelatihan ini masyarakat menjadi lebih terampil dalam membuat kerajinan seni barongan, dapat memasarkan hasil produk tersebut melalui “pasar”online, Kesimpulan dari kegiatan ini ialah bahwa kelompok PERKASA dan ibu-ibu PKK telah memiliki keterampilan untuk memproduksi, memasarkan dan mengelolah organisasi kelompok usaha berupa kerajinan seni topeng barongan. Proses pelaksanaan pelatihan dapat diakses melalui link youtube KJP kreatif : https://www.youtube.com/watch?v=FIdxkDIxfdk.