Designing technical specifications for goyor woven fabric as material for civil servant official uniforms using quality function deployment and conjoint analysis

Abstract

Sragen regency has a traditional woven fabric called goyor woven, whose presence is disappearing. One way to revive its existence is to encourage its use as the material for official uniforms of Sragen civil servants. For this purpose, there is a need to research the most preferable design of the goyor woven fabrics by the civil servants. The aim of this research is to determine the technical specifications of the goyor woven fabric by combining the characteristics of the goyor fabric and the preferences of Sragen civil servants. The method used is integrated QFD with conjoint analysis. QFD is used to translate consumer voices into technical specifications while conjoint analysis is used to find the best combination of the proposed goyor woven fabric design with the technical specifications. The initial result of the research indicates that the technical specifications of the goyor fabric design that is formed are red and blue fabrics with floral and geometric patterns. Based on conjoint analysis the option that best suits the preferences of Sragen civil servants is the combination of blue goyor fabric with geometric pattern.