A Study on the Effects of the Consumer Lifestyles on Sustainable Consumption

Abstract

In this study,it is aimed to examine the impact of consumers' lifestyles on sustainable consumption trends. Life style is an individual's activities, interests and ideas about various issues. Consumers make consumption under the influence of these dynamics. Life style has an important place in the individual's consumption decisions. Sustainable consumption is a ethical consumption which correspond future generations needs and capabilities without the ethical barriers. But sustainable consumption is a hard progress which is effected by many factors. One of the factors is individual's life styles. Hence this study aimed to investigate whether there is an impact of consumer's life styles on sustainable consumption.According to result of survey which has been done at Erzurum/Turkey on 350 people, it has been determined that consumers' life styles have an impact on their sustainable consumption trends.The consumers who are innovators andthinkers carry more information about environmental problems and have more positive attitude. However thinkers and believers make more sustainable consumption.