Journal ArticleOPEN ACCESS

Advancing the Art and Science of Teaching Through Innovation

  • Edmiston D
Marketing Education Review (2017) 27(2) 63-64
DOI: 10.1080/10528008.2017.1319151
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Abstract

An introduction is presented in which the editor discusses articles in the issue on topics including teaching innovations in marketing, use of role-play in practicing negotiation skill development among students, and sales management.

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APA

Edmiston, D. (2017). Advancing the Art and Science of Teaching Through Innovation. Marketing Education Review, 27(2), 63–64. https://doi.org/10.1080/10528008.2017.1319151

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