Adoção da estratégia modular por empresas do setor automotivo e as implicações relativas á transferência de atividades no desenvolvimento de produto: Um estudo de casos múltiplos

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Abstract

Modularity applied to new product development together with the externalisation of production has been a strategy adopted by automotive companies. New product development in the context of modular strategy implies a redistribution of inherent activities of production. This is based on a work division among assemblers and their suppliers. In this context, this study investigates the implications of modular strategies in the process of transferring value-added activities in new product development between first and second tier suppliers. The study is developed based on a multiple case study approach. The investigated companies were positioned in distinct levels of modular competencies ('embrionary', 'in development', and 'mature'), according to empirical evidence. A relationship between the stage of maturity and major new product development practices was identified.

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Prieto, E., & Miguel, P. A. C. (2011). Adoção da estratégia modular por empresas do setor automotivo e as implicações relativas á transferência de atividades no desenvolvimento de produto: Um estudo de casos múltiplos. Gestao e Producao, 18(2), 425–442. https://doi.org/10.1590/S0104-530X2011000200015

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