Learning styles and intent of using youtube academic videos in the chilean university context

Abstract

This work analyzes the relationship between learning styles, motivation, satisfaction and intention to use YouTube videos, a widely used medium for the dissemination and acquisition of information in all areas, in particular by university students. The study sample consisted of 235 students, 54% women and 46% men, with a predominant age range between 18 and 22 years (50%) (62% of women and 50% of men in that range, respectively) by means of a descriptive and correlation analysis. The data analysis shows that more than 79% of the students have a propensity to use YouTube videos to support the learning process. Students with convergent and assimilator learning styles present a greater predisposition to the use of those videos, students who also show a greater motivation for using YouTube academic videos. These findings are relevant for analyzing the convenience of the systematic use of videos in a university context.