Research on Sharing Bicycle Service Quality Evaluation Based on Improved IPA

Abstract

With the gradual implementation of the standardization and remediation measures of the sharing bicycle market, it is increasingly important for sharing bicycle platform to maintain a competitive advantage by improving service quality. Taking the campus sharing bicycle as the research object, used exploratory factor analysis method to further improve the evaluation indicators through the physical design of the bicycle body and the safety factors of the riding process, and finally established a service quality evaluation index system of 5 dimensions and 20 factors based on SERVQUAL scale. Taking Wuhan University as an example, the Weizhao Deng's partial correlation coefficient method is used to analyze the improved IPA model, and the priority of the improved factors is refined. On this basis, some suggestions are provided for improving the quality of sharing bicycles services.