Cadeia Produtiva da Moda: um Modelo Conceitual de Análise da Competitividade no Elo Confecção

Abstract

This article presents a conceptual model for the analysis of the competitiveness for fashion, with focus on micro and small enterprises of manufacture, fruit research of qualitative and quantitative in nature, in terms of the approach, exploratory and descriptive, from the point of view of its objectives. By identifying the internal factors of competitiveness and elements of fashion that interfere in step further down the production chain, it was intended to evaluate the adhesion of approach between the business practice and knowledge disseminated by the academy, as well as pointing the items relevant to the proposing of a conceptual paradigm of competitive analysis.