Green practices in hotels: the case of the GreenLeaders Program from TripAdvisor

Abstract

Green or eco-friendly practices in the accommodation sector are growing around the world. Conscious customers demand these services. The purpose of this paper is to analyse eco-friendly practices developed by hotels within the GreenLeaders Program from TripAdvisor in six destinations: Boston and Chicago, Berlin, Copenhagen, Paris and Toronto. This information gathered is based on customer reviews published on TripAdvisor and hotel websites. The information is analysed from the concepts of evolutionary economic geography combine with consumer behaviour literature. Taking the six destinations as the main case study, this approach allows not only the comprehension of the green practices implemented by hotels, but also, customer recognition and perception about those practices related to sustainability.