Factors influencing recycling intention among University students

Abstract

In Malaysia, the awareness of recycling to reduce household waste among Malaysians are quite low. Research has shown that the Malaysians’ recycling rate was as low as five percent only. Hence, the purpose of this research is to determine the factors influencing the recycling intention among university students. Seven hypotheses were conducted with seven factors which were attitude, subjective norm, perceived behavioral control, past behavior, perceived moral obligation, knowledge and inconvenience, which were believed to influence the recycling intention among UTHM students. In this research, 375 UniversitiTun Hussein Onn Malaysia (UTHM) students were selected randomly from the total of 11888 students to complete the questionnaire. The data collected were analyzed quantitatively by using descriptive analysis, correlation analysis, and regression analysis. The results showed that all the factors were positively correlated with recycling intention. However, the regression analysis indicated that past behavior and subjective norm had more impact on recycling intention if compared to other factors. The findings of this study could improve the awareness of recycling and encouraging the recycling intention among Malaysians.